SpendscapeCompanies
Marketing spend, strategy, agency moves and news for the biggest US advertisers, the agency holding companies and the platforms they pay.
Advertisers 80
| AmazonRetail/Tech | $23.5B spend | +9.8% |
| Procter & GambleCPG | $10.2B spend | +10.9% |
| AlphabetTech | $9.90B spend | +13.8% |
| ComcastMedia/Telecom | $8.86B spend | +9.8% |
| Booking HoldingsTravel | $8.19B spend | +12.5% |
| DisneyMedia | $6.50B spend | +6.6% |
| American ExpressFinance | $6.25B spend | +3.5% |
| Capital OneFinance | $5.88B spend | +29.0% |
| JPMorgan ChaseFinance | $5.53B spend | +11.2% |
| General MotorsAuto | $5.50B spend | +1.9% |
| Coca-ColaCPG | $5.40B spend | +5.9% |
| WalmartRetail | $5.40B spend | +5.9% |
| ProgressiveInsurance | $5.13B spend | +28.2% |
| NikeApparel | $4.75B spend | +1.4% |
| ExpediaTravel | $3.90B spend | -2.5% |
| VerizonTelecom | $3.83B spend | -3.6% |
| CharterMedia/Telecom | $3.71B spend | +1.7% |
| T-MobileTelecom | $3.70B spend | +19.4% |
| PepsiCoCPG | $3.40B spend | -12.8% |
| AT&TTelecom | $3.10B spend | +24.0% |
| Eli LillyPharma | $2.90B spend | +107.1% |
| Colgate-PalmoliveCPG | $2.70B spend | -0.6% |
| FordAuto | $2.70B spend | -3.6% |
| PfizerPharma | $2.70B spend | -18.2% |
| MicrosoftTech | $2.70B spend | +28.6% |
| Bank of AmericaFinance | $2.20B spend | +12.7% |
| UberGig/Delivery | $2.20B spend | +15.8% |
| Warner Bros DiscoveryMedia | $2.10B spend | -2.2% |
| AbbViePharma | $2.10B spend | 0.0% |
| MetaTech | $2.09B spend | +1.5% |
| NetflixMedia | $2.00B spend | +12.5% |
| KenvueCPG | $1.84B spend | -1.8% |
| AppleTech | $1.80B spend | +50.0% |
| MondelezCPG | $1.66B spend | -21.6% |
| DoorDashGig/Delivery | $1.60B spend | +23.1% |
| Johnson & JohnsonPharma | $1.60B spend | +166.7% |
| TargetRetail | $1.50B spend | 0.0% |
| WayfairMarketplace | $1.43B spend | -3.2% |
| eBayMarketplace | $1.40B spend | 0.0% |
| Home DepotRetail | $1.30B spend | +8.3% |
| Restaurant BrandsRestaurants | $1.29B spend | +1.9% |
| DraftKingsGambling | $1.12B spend | +7.1% |
| Molson CoorsAlcohol | $1.10B spend | 0.0% |
| Kraft HeinzCPG | $1.07B spend | +4.1% |
| Kimberly-ClarkCPG | $1.02B spend | -9.1% |
| Macy'sRetail | $1.00B spend | -9.2% |
| MarriottTravel | $999M spend | +0.6% |
| Lowe'sRetail | $978M spend | +6.2% |
| CarnivalTravel | $972M spend | +5.1% |
| FoxMedia | $895M spend | +29.0% |
| General MillsCPG | $874M spend | +3.1% |
| StarbucksRestaurants | $870M spend | +45.7% |
| Constellation BrandsAlcohol | $867M spend | -6.9% |
| Best BuyRetail | $861M spend | +1.8% |
| AirbnbTravel | $843M spend | -23.4% |
| ChewyMarketplace | $825M spend | +2.6% |
| EtsyMarketplace | $791M spend | +8.8% |
| CloroxCPG | $770M spend | -7.5% |
| Kohl'sRetail | $725M spend | -7.9% |
| Church & DwightCPG | $709M spend | +1.6% |
| Royal CaribbeanTravel | $693M spend | +13.2% |
| TJX CompaniesRetail | $680M spend | +10.2% |
| Ralph LaurenApparel | $635M spend | +23.1% |
| LululemonApparel | $618M spend | +14.2% |
| HersheyCPG | $612M spend | +2.0% |
| Domino'sRestaurants | $559M spend | +9.6% |
| Under ArmourApparel | $502M spend | -8.7% |
| Brown-FormanAlcohol | $462M spend | -4.5% |
| Levi StraussApparel | $437M spend | +1.6% |
| MGM ResortsGambling | $398M spend | +3.6% |
| ChipotleRestaurants | $364M spend | +27.3% |
| CaesarsGambling | $237M spend | +2.6% |
| Yum BrandsRestaurants | $134M spend | +19.6% |
| TeslaAuto | $58M spend | +18.4% |
| Wendy'sRestaurants | $28M spend | -31.7% |
| Estee LauderCPG | ||
| KellanovaCPG | ||
| McDonald'sRestaurants | ||
| HiltonTravel | ||
| AllstateInsurance |
Agency holding companies 7
| Publicis Groupeagency holding company | $15.7B net revenue | +5.6% organic |
| Omnicomagency holding company | $15.7B net revenue | +5.2% organic |
| WPPagency holding company | $13.0B net revenue | -5.4% organic |
| Dentsu Groupagency holding company | $8.02B net revenue | +0.5% organic |
| Havasagency holding company | $3.01B net revenue | +3.1% organic |
| Stagwellagency holding company | $2.43B net revenue | +0.1% organic |
| S4 Capitalagency holding company | $860M net revenue | -8.4% organic |
Platforms, adtech and martech 24
| Salesforcemartech CRM | $41.5B revenue | +14% / yr |
| AppLovinadtech platform | $5.48B revenue | +30% / yr |
| Cimpressmarketing services | $3.74B revenue | +8% / yr |
| HubSpotmartech CRM | $3.13B revenue | +29% / yr |
| The Trade Deskadtech platform | $2.90B revenue | +28% / yr |
| Criteoadtech platform | $1.94B revenue | -1% / yr |
| Taboolaadtech platform | $1.91B revenue | +10% / yr |
| Zeta Globalmartech data | $1.30B revenue | +29% / yr |
| QuinStreetperformance marketing | $1.29B revenue | +17% / yr |
| ZoomInfomartech data | $1.25B revenue | +21% / yr |
| Klaviyocustomer engagement | $1.23B revenue | – / yr |
| MediaAlphaperformance marketing | $1.11B revenue | +14% / yr |
| Thryvmarketing services | $790M revenue | -7% / yr |
| DoubleVerifymeasurement verification | $750M revenue | +25% / yr |
| Brazecustomer engagement | $740M revenue | +38% / yr |
| Magniteadtech platform | $710M revenue | +26% / yr |
| EverQuoteperformance marketing | $690M revenue | +15% / yr |
| Sprout Socialsocial media management | $460M revenue | +28% / yr |
| Perion Networkadtech platform | $440M revenue | +6% / yr |
| PubMaticadtech platform | $280M revenue | +14% / yr |
| Cardlyticsadtech platform | $210M revenue | +3% / yr |
| Fluentperformance marketing | $210M revenue | -8% / yr |
| Harte-Hanksmarketing services | $160M revenue | -2% / yr |
| IZEA Worldwidecreator marketing | $30M revenue | +12% / yr |