SpendscapeCompanies · Gambling
MGM Resorts
AdvertiserMGM
MGM Resorts spent $398M on advertising and marketing in fiscal 2025, up 3.6% on the year before and +104% since 2019. That's 2.3% of revenue, more than in 2019: leaning in.
$398Mmarketing spend, FY2025
+3.6%vs the year before
2.3%of revenue (+0.8 pts vs 2019)
Thin/upsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What the 10-K says about marketing
- measurement “We leverage paid media and various social channels to reach our desired guests with precision, using targeted segmentation to deliver personalized content that resonates with specific customer interests and preferences. This allows us to engage high-value segments more…” 10-K, Feb 11, 2026
Say vs do
Thin/up. In 0 statements from its leaders in interviews, 0 argued for investing in brand and 0 for cutting; the filed spend went up.