SpendscapeCompanies · Media
Disney
AdvertiserDIS
Disney spent $6.50B on advertising and marketing in fiscal 2025, up 6.6% on the year before and +51% since 2019. That's 6.9% of revenue, more than in 2019: leaning in.
$6.50Bmarketing spend, FY2025
+6.6%vs the year before
6.9%of revenue (+0.7 pts vs 2019)
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
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