SpendscapeCompanies · Auto
Ford
AdvertiserF
Ford spent $2.70B on advertising and marketing in fiscal 2025, down 3.6% on the year before and -25% since 2019.
$2.70Bmarketing spend, FY2025
-3.6%vs the year before
Mixed/downsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Mixed/down. In 107 statements from its leaders in interviews, 1 argued for investing in brand and 0 for cutting; the filed spend went down.