Caesars

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue. Years where the filing's revenue line isn't comparable are left out of the line.

What they told investors

“What that tells me is we have lower acquisition cost and lower churn than our peers, and that's been a significant benefit to us, particularly recently, as you've seen others start to talk about customer acquisition costs, ours have been pretty steady.”management · 2026 Q1 · transcript

“Recall that the bulk of our customer acquisition comes from our Caesars Rewards database.”Thomas Reeg · 2026 Q1 · transcript

“But to your point about heading into next year, I would say the vast majority of our marketing spend has traditionally been earmarked towards the direct channels like Facebook, Google, Snap, those types of things.”management · 2025 Q3 · transcript

“There is an opportunity to do a little bit more at the top of funnel type advertising.”Eric Hession · 2025 Q3 · transcript

“In our we did our big brand campaign in '21 when sports betting kicked off and our app was not as competitive as it needed to be versus our peers, we've done a lot of work in getting the app up to par, culminating with shared wallet as you pointed out, we need to give that…”management · 2025 Q3 · transcript

Peers