Spendscape
Companies · Media

Fox

AdvertiserFOXA

Fox spent $895M on advertising and marketing in fiscal 2026, up 29.0% on the year before and +131% since 2019. That's 5.2% of revenue, more than in 2019: leaning in.

$895Mmarketing spend, FY2026
+29.0%vs the year before
5.2%of revenue (+1.8 pts vs 2019)

Marketing spend by year

2017: $366M2018: $392M182019: $388M2020: $425M202021: $558M2022: $708M222023: $680M2024: $646M242025: $694M2026: $895M265.2%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

Peers

DisneyNetflixWarner Bros Discovery