Constellation Brands

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

What they told investors

“As you know, it's the #1 social -- #1 on social media in terms of share of voice, and it has gained 1.5 points in the on-premise.”management · · transcript

“As you know, Modelo is the #1 share of voice and Corona is the #3 share of voice in traditional media.”William Newlands · · transcript

“we are spending a significant amount of increased marketing investment against our Beer brands because of the strong cost and efficiency initiatives that we've been able to achieve above and beyond what we expected at the beginning of the year.”management · · transcript

“Corona is going to be one of the big benefitees in the increase in the marketing spend that we have in the back half of the year because of our strong cost efficiency initiatives.”Bill Newlands · · transcript

What the 10-K says about marketing

• investing in brand “To focus on their respective product categories, build brand equity, and increase sales, we employ full-time, in-house marketing, sales, and customer service functions for our (i) Beer and (ii) Wine and Spirits segments. These functions engage in a range of marketing activities…” 10-K, Apr 22, 2026

In the news

• Come Over October™ Goes Global, Expanding Across the U.S., Canada and New Zealand in Just Three Years Wine Industry Advisor · Sep 28, 2026 · campaign

Peers