Clorox

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

What they told investors

“That work is focused on advancing superiority in key categories by sharpening our product experiences, strengthening our price pack architecture, improving our promotion effectiveness, increasing the impact of our brand-building investments and ensuring we are present where…”management · 2026 Q4 · transcript

“And then importantly, despite the category still being a bit soft, we saw the turnaround of share for Hidden Valley Ranch behind all of the actions we took on innovation, price pack architecture, marketing spend and our activation against the World Cup.”Linda Rendle · 2026 Q4 · transcript

“And we're getting back to innovation, getting back to full brand building and leaving most of that behind, which is energizing to us as a management team and as a company.”Linda Rendle · 2026 Q4 · transcript

“So we're making all of the spending we have more efficient at the same time, moving more dollars into working media and out of nonworking media, using AI to take costs down.”Linda Rendle · 2026 Q3 · transcript

“we have double our typical launch size investment plan behind marketing, behind demand creation, etcetera.”Linda Rendle · 2026 Q2 · transcript

What the 10-K says about marketing

• investing in brand “The total incremental transformational investment was approximately $580 million. It is expected that these implementations will generate efficiencies and transform the Company's operations in the areas of supply chain, digital commerce, innovation, brand building and more over…” 10-K, Aug 7, 2026

Say vs do

Thin/up. In 1 statements from its leaders in interviews, 0 argued for investing in brand and 0 for cutting; the filed spend went up.

Peers