Spendscape
Companies · Media

Warner Bros Discovery

AdvertiserWBD

Warner Bros Discovery spent $2.10B on advertising and marketing in fiscal 2025, down 2.2% on the year before and +439% since 2019. That's 5.6% of revenue, more than in 2019: leaning in.

$2.10Bmarketing spend, FY2025
-2.2%vs the year before
5.6%of revenue (+2.1 pts vs 2019)
Thin/upsay vs do

Marketing spend by year

2012: $124M2013: $156M132014: $145M2015: $148M152016: $166M2017: $162M172018: $355M2019: $390M192020: $412M2021: $1.25B212022: $2.52B2023: $2.43B232024: $2.15B2025: $2.10B255.6%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue. Years where the filing's revenue line isn't comparable are left out of the line.

Say vs do

Thin/up. In 0 statements from its leaders in interviews, 0 argued for investing in brand and 0 for cutting; the filed spend went up.

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