Royal Caribbean

AdvertiserRCL

Royal Caribbean spent $693M on advertising and marketing in fiscal 2025, up 13.2% on the year before. That's 3.9% of revenue.

$693Mmarketing spend, FY2025

+13.2%vs the year before

3.9%of revenue

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

investing in brand “We increase brand awareness and market penetration of our cruise vacation brands in various ways, including the use of communication strategies and marketing campaigns designed to emphasize the qualities of each brand, especially among target groups. Our marketing strategies…” 10-K, Feb 11, 2026