Spendscape
Companies · Pharma

Johnson & Johnson

AdvertiserJNJ

Johnson & Johnson spent $1.60B on advertising and marketing in fiscal 2025, up 166.7% on the year before and -27% since 2019. That's 1.7% of revenue, less than in 2019: the business outgrew its marketing.

$1.60Bmarketing spend, FY2025
+166.7%vs the year before
1.7%of revenue (-1.0 pts vs 2019)
Thin/downsay vs do

Marketing spend by year

2010: $2.40B2011: $2.50B112012: $2.30B2013: $2.50B132014: $2.60B2016: $2.50B162017: $2.50B2018: $2.60B182019: $2.20B2021: $2.10B212022: $1.20B2023: $500M232024: $600M2025: $1.60B251.7%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue. Years where the filing's revenue line isn't comparable are left out of the line.

Say vs do

Thin/down. In 0 statements from its leaders in interviews, 0 argued for investing in brand and 0 for cutting; the filed spend went down.

Peers

PfizerAbbVieEli Lilly