SpendscapeCompanies · Pharma
Eli Lilly
AdvertiserLLY
Eli Lilly spent $2.90B on advertising and marketing in fiscal 2025, up 107.1% on the year before and +164% since 2019. That's 4.5% of revenue, less than in 2019: the business outgrew its marketing.
$2.90Bmarketing spend, FY2025
+107.1%vs the year before
4.5%of revenue (-0.5 pts vs 2019)
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“Total prescriptions and share of new patients continue to grow, as we're increasing our investments to drive brand awareness among physicians and consumers.”Lucas Montarce · 2026 Q2 · transcript
“We expect to drive brand awareness and differentiation through full-scale consumer promotion, including direct-to-consumer TV advertising beginning in Q3.”Lucas Montarce · 2026 Q1 · transcript
In the news
- ‘It’s problematic’: concern as weight-loss jab maker sponsors Vogue World event The Guardian · Sep 27, 2026 · sponsorship