SpendscapeCompanies · Auto
Tesla
AdvertiserTSLA
Tesla spent $58M on advertising and marketing in fiscal 2015, up 18.4% on the year before. That's 1.4% of revenue.
$58Mmarketing spend, FY2015
+18.4%vs the year before
1.4%of revenue
Say cutting/downsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue. Years where the filing's revenue line isn't comparable are left out of the line.
What the 10-K says about marketing
- measurement “We market and sell our solar and energy storage products to residential, commercial and industrial customers and utilities through a variety of channels, including through our website, stores and galleries, as well as through our network of channel partners, and in the case of…” 10-K, Jan 29, 2026
Say vs do
Say cutting/down. In 25 statements from its leaders in interviews, 1 argued for investing in brand and 3 for cutting; the filed spend went down.