Spendscape
Companies · Gig/Delivery

DoorDash

AdvertiserDASH

DoorDash spent $1.60B on advertising and marketing in fiscal 2025, up 23.1% on the year before and +259% since 2019. That's 11.7% of revenue, less than in 2019: the business outgrew its marketing.

$1.60Bmarketing spend, FY2025
+23.1%vs the year before
11.7%of revenue (-38.7 pts vs 2019)
Receipts say brand/spend downsay vs do

Marketing spend by year

2018: $81M2019: $446M20192020: $698M2021: $1.20B20212022: $1.10B2023: $1.30B20232024: $1.30B2025: $1.60B202511.7%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

What they told investors

“What I would say is customers ultimately do not care about any top of funnel—DoorDash, Inc. included—or any of these agents.”Tony Xu · 2026 Q1 · transcript
“One, you have to deliver the best return on ad spend for advertisers, which we do. Two, you have to deliver the best consumer experience where you do not spam people.”Tony Xu · 2026 Q1 · transcript
“I've always believed the right order to sequence things is to first build a very healthy marketplace, and then the monetization opportunities including ads will follow.”Tony Xu · 2025 Q3 · transcript

Say vs do

Receipts say brand/spend down. In 320 statements from its leaders in interviews, 12 argued for investing in brand and 1 for cutting; the filed spend went down.

In the news

Agency moves

Peers

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