Apple

AdvertiserAAPL

Apple spent $1.80B on advertising and marketing in fiscal 2015, up 50.0% on the year before. That's 0.8% of revenue.

$1.80Bmarketing spend, FY2015

+50.0%vs the year before

0.8%of revenue

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.