SpendscapeCompanies · Gig/Delivery
Uber
AdvertiserUBER
Uber spent $2.20B on advertising and marketing in fiscal 2025, up 15.8% on the year before and +69% since 2019. That's 4.2% of revenue, less than in 2019: the business outgrew its marketing.
$2.20Bmarketing spend, FY2025
+15.8%vs the year before
4.2%of revenue (-5.8 pts vs 2019)
Receipts say brand/spend downsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What the 10-K says about marketing
- strategy “We believe that Freight is revolutionizing the logistics industry. Freight powers a managed transportation and logistics network and connects Shippers and Carriers in a digital marketplace to move shipments while leveraging our proprietary technology, brand awareness, and…” 10-K, Feb 13, 2026
Say vs do
Receipts say brand/spend down. In 146 statements from its leaders in interviews, 4 argued for investing in brand and 0 for cutting; the filed spend went down.
In the news
- From fan friction to high intent: How Uber maps commerce media to everyday life Mumbrella · Sep 28, 2026 · platforms & adtech
- Special Sydney wins APAC Grand Effie adnews.com.au · Sep 28, 2026 · marketing