Spendscape
Companies · Tech

Microsoft

AdvertiserMSFT

Microsoft spent $2.70B on advertising and marketing in fiscal 2026, up 28.6% on the year before and +69% since 2019. That's 0.8% of revenue, less than in 2019: the business outgrew its marketing.

$2.70Bmarketing spend, FY2026
+28.6%vs the year before
0.8%of revenue (-0.5 pts vs 2019)

Marketing spend by year

2013: $2.60B2014: $2.30B142015: $1.90B2016: $1.60B162017: $1.50B2018: $1.60B182019: $1.60B2020: $1.60B202021: $1.50B2022: $1.50B222023: $904M2024: $1.70B242025: $2.10B2026: $2.70B260.8%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue. Years where the filing's revenue line isn't comparable are left out of the line.

Search advertising (formerly Search and news advertising), by quarter

2023Q3: $3.02B2023Q4: $3.17B2024Q1: $3.06B2024 Q12024Q2: $3.06B2024Q3: $3.23B2024Q4: $3.56B2025Q1: $3.50B2025 Q12025Q2: $3.59B2025Q3: $3.70B2025Q4: $3.81B2026Q1: $3.81B2026 Q12026Q2: $3.86B2026 Q2

From each 10-Q and 10-K; fourth quarters are the full year minus nine months.

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