Spendscape
Companies · Telecom

T-Mobile

AdvertiserTMUS

T-Mobile spent $3.70B on advertising and marketing in fiscal 2025, up 19.4% on the year before and +131% since 2019. That's 4.2% of revenue, more than in 2019: leaning in.

$3.70Bmarketing spend, FY2025
+19.4%vs the year before
4.2%of revenue (+0.6 pts vs 2019)
Walk the talksay vs do

Marketing spend by year

2012: $900M2013: $1.00B132014: $1.40B2015: $1.60B152016: $1.70B2017: $1.80B172018: $1.70B2019: $1.60B192020: $1.80B2021: $2.20B212022: $2.30B2023: $2.50B232024: $3.10B2025: $3.70B254.2%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

Say vs do

Walk the talk. In 130 statements from its leaders in interviews, 3 argued for investing in brand and 0 for cutting; the filed spend went up.

In the news

Peers

AT&TVerizon