SpendscapeCompanies · Telecom
AT&T
AdvertiserT
AT&T spent $3.10B on advertising and marketing in fiscal 2025, up 24.0% on the year before and -49% since 2019. That's 2.5% of revenue, less than in 2019: the business outgrew its marketing.
$3.10Bmarketing spend, FY2025
+24.0%vs the year before
2.5%of revenue (-0.9 pts vs 2019)
Walk the talksay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Walk the talk. In 146 statements from its leaders in interviews, 10 argued for investing in brand and 1 for cutting; the filed spend went up.
In the news
- Pocket Drama: The New AT&T Commercial & Its Actress Auralcrave · Sep 28, 2026 · campaign