SpendscapeCompanies · Retail
TJX Companies
AdvertiserTJX
TJX Companies spent $680M on advertising and marketing in fiscal 2026, up 10.2% on the year before and +52% since 2019. That's 1.1% of revenue, less than in 2019: the business outgrew its marketing.
$680Mmarketing spend, FY2026
+10.2%vs the year before
1.1%of revenue (-0.0 pts vs 2019)
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“We are able to analyze and spend more wisely on the advertising vehicles and the campaigns that we utilize so we are more efficient in our marketing”management · 2027 Q1 · transcript
“We measure each 1 of these and we can determine whether or not we are going to spend the working media similarly to what we have been doing or we are going to improve on it”Ernie L. Herrman · 2027 Q1 · transcript
“We are, on all the fronts, we are using marketing mix modeling methodology there to look at where are we driving top line with our marketing approach.”Ernie Herrman · 2026 Q4 · transcript
What the 10-K says about marketing
- measurement “Our competitors’ marketing programs may also resonate with consumers more than ours do. Changes to online search, email delivery, and digital/social media (including algorithmic changes) can increase customer acquisition costs, reduce the effectiveness of digital marketing…” 10-K, Mar 31, 2026