SpendscapeCompanies · Auto
General Motors
AdvertiserGM
General Motors spent $5.50B on advertising and marketing in fiscal 2013, up 1.9% on the year before. That's 3.5% of revenue.
$5.50Bmarketing spend, FY2013
+1.9%vs the year before
3.5%of revenue
Say brand/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Say brand/flat. In 85 statements from its leaders in interviews, 5 argued for investing in brand and 0 for cutting; the filed spend went flat.
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