SpendscapeCompanies · Retail
Target
AdvertiserTGT
Target spent $1.50B on advertising and marketing in fiscal 2026, up 0.0% on the year before and 0% since 2019. That's 1.4% of revenue, less than in 2019: the business outgrew its marketing.
$1.50Bmarketing spend, FY2026
0.0%vs the year before
1.4%of revenue (-0.6 pts vs 2019)
Say brand/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“The result: these ad sales alone have grown more than 35% last year.”Cara Sylvester · 2024 Q4 · transcript
Say vs do
Say brand/flat. In 40 statements from its leaders in interviews, 2 argued for investing in brand and 0 for cutting; the filed spend went flat.
In the news
- Target's Retail Media Growth Highlights an Expanding Profit Lever TradingView · Sep 23, 2026 · retail media