SpendscapeCompanies · Travel
Marriott
AdvertiserMAR
Marriott spent $999M on advertising and marketing in fiscal 2025, up 0.6% on the year before and +17% since 2019. That's 3.8% of revenue, less than in 2019: the business outgrew its marketing.
$999Mmarketing spend, FY2025
+0.6%vs the year before
3.8%of revenue (-0.2 pts vs 2019)
Walk the talksay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“that new campaign has generated incredible response from all of the different customers and media touch points.”Leeny Oberg · 2021 Q3 · transcript
Say vs do
Walk the talk. In 134 statements from its leaders in interviews, 8 argued for investing in brand and 0 for cutting; the filed spend went up.
In the news
- The Leela Palace Jaipur Appoints Guneeta Duggal as Director of Sales & Marketing hotelierbuzz.com · Sep 28, 2026 · marketing leader
- JW Marriott Ranthambore Resort and Spa Appoints Devender Rohilla as Director of Sales and Marketing hotelierbuzz.com · Sep 28, 2026 · marketing leader
- Four Points & Marriott Amritsar Appoints New MARCOM Manager safariindia.com · Sep 28, 2026 · marketing leader