Spendscape
Companies · Retail

Home Depot

AdvertiserHD

Home Depot spent $1.30B on advertising and marketing in fiscal 2026, up 8.3% on the year before and +12% since 2019. That's 0.8% of revenue, less than in 2019: the business outgrew its marketing.

$1.30Bmarketing spend, FY2026
+8.3%vs the year before
0.8%of revenue (-0.3 pts vs 2019)

Marketing spend by year

2013: $831M2014: $865M142015: $884M2016: $868M162017: $955M2018: $995M182019: $1.16B2020: $904M202021: $909M2022: $1.00B222023: $1.10B2024: $1.10B242025: $1.20B2026: $1.30B260.8%

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

Peers

WalmartTargetLowe'sBest BuyTJX CompaniesMacy'sKohl's