SpendscapeCompanies · adtech platform
Taboola
Sell sideTBLA
Taboola brought in $1.91B of revenue in fiscal 2025, growing 10% a year over five years at a 2% operating margin.
$1.91Brevenue, FY2025
+10%growth a year, 5 years
2%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“the return on ad spend from DeeperDive compared to anything else, it's at the top”Adam Singolda · 2026 Q1 · transcript
“So I mentioned, obviously, in my prepared remarks that we've increased marketing spend intentionally over the last two quarters, Q3 and now heading into Q4.”management · 2025 Q3 · transcript
“So as we've seen that, we've started increasing our marketing spend, which has a smaller effect on the immediate term, but again brings on more advertisers, which should help us grow faster in the future.”Steve Walker · 2025 Q3 · transcript
“So I think for us, it's laser-focused on how do you get return on ad spend as fast as you can for advertisers so they don't churn.”Adam Singolda · 2025 Q3 · transcript
“Means I can spend more on marketing and I can basically still have a good positive ROI on it.”Steve Walker · 2025 Q3 · transcript