SpendscapeCompanies · CPG
Church & Dwight
AdvertiserCHD
Church & Dwight spent $709M on advertising and marketing in fiscal 2025, up 1.6% on the year before and +38% since 2019. That's 11.4% of revenue, less than in 2019: the business outgrew its marketing.
$709Mmarketing spend, FY2025
+1.6%vs the year before
11.4%of revenue (-0.4 pts vs 2019)
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“When it comes to growth drivers for us, the first growth driver is invest in marketing to increase the brand awareness and household penetration.”Andrea Lisbona · 2025 Q4 · transcript
“We said that we are going to protect that marketing spend.”Richard A. Dierker · 2025 Q2 · transcript