SpendscapeCompanies · Media/Telecom
Comcast
AdvertiserCMCSA
Comcast spent $8.86B on advertising and marketing in fiscal 2025, up 9.8% on the year before and +16% since 2019. That's 7.2% of revenue, more than in 2019: leaning in.
$8.86Bmarketing spend, FY2025
+9.8%vs the year before
7.2%of revenue (+0.2 pts vs 2019)
Thin/upsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
What they told investors
“In addition, we leaned into the unique moment that Legendary February created across our company by amplifying Xfinity brand awareness on a national platform, with particular emphasis on gig speeds and our five-year price guarantee.”Jason S. Armstrong · 2026 Q1 · transcript
“In addition, we believe we also benefited to some extent from a competitor's work stoppage as well as from leveraging the Olympics by investing in incremental nationwide brand marketing behind our Olympic-related offers.”Jason Armstrong · 2024 Q3 · transcript
Say vs do
Thin/up. In 33 statements from its leaders in interviews, 0 argued for investing in brand and 0 for cutting; the filed spend went up.
In the news
- NBC Taps 100th Anniversary to Hook More Advertisers With Tentpole Events variety.com · Sep 28, 2026 · platforms & adtech