SpendscapeCompanies · Finance
JPMorgan Chase
AdvertiserJPM
JPMorgan Chase spent $5.53B on advertising and marketing in fiscal 2025, up 11.2% on the year before and +65% since 2019. That's 3.0% of revenue, more than in 2019: leaning in.
$5.53Bmarketing spend, FY2025
+11.2%vs the year before
3.0%of revenue (+0.1 pts vs 2019)
Say cutting/upsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Say cutting/up. In 82 statements from its leaders in interviews, 2 argued for investing in brand and 4 for cutting; the filed spend went up.
In the news
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