SpendscapeCompanies · Finance
Bank of America
AdvertiserBAC
Bank of America spent $2.20B on advertising and marketing in fiscal 2025, up 12.7% on the year before and +14% since 2019. That's 1.9% of revenue, less than in 2019: the business outgrew its marketing.
$2.20Bmarketing spend, FY2025
+12.7%vs the year before
1.9%of revenue (-0.2 pts vs 2019)
Say brand/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Say brand/flat. In 54 statements from its leaders in interviews, 2 argued for investing in brand and 0 for cutting; the filed spend went flat.
In the news
- How BofA’s Rewards Bet Is Changing the Loyalty Equation The Financial Brand · Sep 28, 2026 · brand strategy