SpendscapeCompanies · Pharma
Pfizer
AdvertiserPFE
Pfizer spent $2.70B on advertising and marketing in fiscal 2025, down 18.2% on the year before and +17% since 2019. That's 4.3% of revenue, less than in 2019: the business outgrew its marketing.
$2.70Bmarketing spend, FY2025
-18.2%vs the year before
4.3%of revenue (-1.3 pts vs 2019)
Say brand/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Say brand/flat. In 32 statements from its leaders in interviews, 3 argued for investing in brand and 0 for cutting; the filed spend went flat.