SpendscapeCompanies · Retail
Lowe's
AdvertiserLOW
Lowe's spent $978M on advertising and marketing in fiscal 2026, up 6.2% on the year before and +2% since 2019. That's 1.1% of revenue, less than in 2019: the business outgrew its marketing.
$978Mmarketing spend, FY2026
+6.2%vs the year before
1.1%of revenue (-0.2 pts vs 2019)
Mixed/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Mixed/flat. In 47 statements from its leaders in interviews, 1 argued for investing in brand and 0 for cutting; the filed spend went flat.