Charter

Marketing spend by year

Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.

What they told investors

“So our brand awareness continues to go up every year.”Christopher L. Winfrey · 2025 Q4 · transcript

“various new offer expressions in our marketing mix are designed to find audience and drive more traffic to digital and traditional sales channels, saving customers money without sacrificing our revenue or cash flow potential at the household level.”Chris Winfrey · 2025 Q3 · transcript

“Marketing and residential sales expense grew by 5.4% due to some higher marketing spend with dramatically higher impressions at lower cost and continued channel mix shift from lower-cost channels like in-house call centers to digital and affiliates.”Jessica Fischer · 2025 Q3 · transcript

What the 10-K says about marketing

• investing in brand “In addition, as we continue to grow our mobile services using virtual network operator rights from a third party, we expect continued growth-related sales and marketing and other customer acquisition costs. We also continue to consider and pursue opportunities in the mobile…” 10-K, Jan 30, 2026

Peers