SpendscapeCompanies · Retail
Walmart
AdvertiserWMT
Walmart spent $5.40B on advertising and marketing in fiscal 2026, up 5.9% on the year before and +54% since 2019. That's 0.8% of revenue, more than in 2019: leaning in.
$5.40Bmarketing spend, FY2026
+5.9%vs the year before
0.8%of revenue (+0.1 pts vs 2019)
Say brand/flatsay vs do
Marketing spend by year
Bars: advertising and marketing expense, $B (10-K). Line: spend as a share of revenue.
Say vs do
Say brand/flat. In 122 statements from its leaders in interviews, 19 argued for investing in brand and 0 for cutting; the filed spend went flat.
In the news
- Is Walmart (NYSE:WMT) Betting Big On Retail Media Growth? Kalkine Media · Sep 28, 2026 · retail media