Snap

Advertising revenue, by quarter

From each 10-Q and 10-K; fourth quarters are the full year minus nine months.

Revenue and margin

Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.

What they told investors

“These results reflect the progress we are making across automation, optimization, measurement and attribution.”Evan Spiegel · 2026 Q2 · transcript

“Taken together, these results give us confidence that advertisers are seeing more value on Snapchat and increasing their investment as we improve the platform across the full funnel.”Evan Spiegel · 2026 Q2 · transcript

“Nearly 70% of advertising spend now use at least one of our AI-powered automation solutions including Smart Audience, Smart Budget or Smart Placement, which gives us confidence that these improvements are benefiting a broad share of the business.”Evan Spiegel · 2026 Q1 · transcript

“So we're very focused on that large customer segment, especially around upper funnel brand advertising and with new leaders in place with the team working more effectively together we'd really like to see some more progress there as we work through the year.”Evan Spiegel · 2026 Q1 · transcript

“We're also seeing advertisers amplify lower funnel outcomes by combining complementary ad formats across the Snapchat experience.”Evan Spiegel · 2025 Q4 · transcript

“The decline in global DAU in Q4 reflects in part our decision to substantially reduce our community growth marketing investments in order to focus on more profitable growth. improving average revenue per user through more direct monetization of our core product remains a key…”Evan Spiegel · 2025 Q4 · transcript

What they see in the market

What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.

• Paid social “Advertisers increased spending across native services such as sponsored Snaps, where roughly 1/3 of the Snapchatters reached were incremental to other services on Snapchat.” Evan Spiegel on the earnings call · Aug 11, 2026 · source
• Measurement “An independent third-party study from Measured also found that for the brands in their portfolio, Snapchat delivered approximately 19.3% higher incremental return on ad spend than the blended incremental return from their social advertising overall.” Evan Spiegel on the earnings call · Aug 11, 2026 · source
• AI in marketing “Smart Campaign Solutions, our suite of AI-powered automation and optimization tools, is making it easier for advertisers to achieve better outcomes with less manual work.” Evan Spiegel on the earnings call · Aug 11, 2026 · source
• Sponsorships & athletes “Yes, definitely, the World Cup provided a benefit during the quarter, but it wasn't the only improvement we saw -- our guidance reflects the expected normalization of World Cup-related spending and a more difficult year-over-year comparison in Q3 following the easier comps we…” Doug Hott on the earnings call · Aug 11, 2026 · source
• Programmatic & display “We improved performance across key direct response products, made meaningful progress in measurement and continue to scale new inventory that expands both reach and conversion opportunity.” Evan Spiegel on the earnings call · May 7, 2026 · source

In the news

• Snapchat Is Making a Bigger B2B Ad Bet wersm.com · Sep 29, 2026 · platforms & adtech
• Snapchat and Fanta launch $10k competition using Snap Map Mumbrella · Sep 29, 2026 · campaign

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