SpendscapeCompanies · ad platform
Sell sidePINS
Pinterest brought in $4.22B of revenue in fiscal 2025, growing 20% a year over five years at an 8% operating margin.
$4.22Brevenue, FY2025
+20%growth a year, 5 years
8%operating margin
Revenue, by quarter
From each 10-Q and 10-K; fourth quarters are the full year minus nine months.
Revenue and margin
Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“We're pairing this progress across our ad platform with a more disciplined performance-oriented sales and go-to-market motion, helping us better monetize the strong engagement and commercial intent on Pinterest.”William Ready · 2026 Q2 · transcript
“First, our ongoing ad platform enhancements to improve return on ad spend and to advance our bidding and measurement capabilities are driving advertiser performance and spend.”Julia Donnelly · 2026 Q2 · transcript
“In Q1, we unified and retrained our Shopping ROAS models to better predict and optimize for advertiser return on ad spend across multiple stages of our ad stack.”William J. Ready · 2026 Q1 · transcript
“Over that same time period, we have launched numerous performance ads products to build a unique, full funnel ads platform, moving from single-digit revenue growth to consistent mid-teens or better revenue growth, all while significantly expanding margins.”Bill Ready · 2025 Q4 · transcript
“Bill Ready: we are prioritizing broadening our revenue mix with a primary focus on deepening our footprint with both mid-market enterprises and SMB advertisers.”management · 2025 Q4 · transcript
“Acquiring TV Scientific, which comes after a partner and several years of exploration in this space, supports our roadmap to make Pinterest a full funnel and performance solution across search, social, and, over time, connected TV.”Bill Ready · 2025 Q4 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
Paid social 261× since 2019Measurement 75× since 2019AI in marketing 67× since 2019Programmatic & display 41× since 2019Creative campaigns 30× since 2019CRM, loyalty & first-party data 21× since 2019Retail media 12× since 2023Connected TV & streaming 10× since 2026Influencers & creators 8× since 2021Paid search 2× since 2026
- Paid social · Creative campaigns “As part of our efforts to serve a broader group of advertisers with Pinterest Performance+ campaigns, this quarter, we launched Smart Assembly to help more advertisers benefit from creative optimization tools.” William Ready on the earnings call · Aug 11, 2026 · source
- Measurement “As we shared last quarter, advertisers using Pinterest Performance+ campaigns see meaningfully better ROAS and grow spend faster than those who haven't adopted it yet.” William Ready on the earnings call · Aug 11, 2026 · source
- AI in marketing “On the monetization side, AI is helping us improve advertiser performance across the funnel from better targeting and bidding to more automated creative and stronger measurement.” William Ready on the earnings call · Aug 11, 2026 · source
- Programmatic & display “And then our AI-driven ad platform, where we just keep making it easier and easier and easier for advertisers to tap into that very high commercial intent on the platform.” William Ready on the earnings call · Aug 11, 2026 · source
- Connected TV & streaming “In 2027, we expect to fully integrate tvScientific capabilities directly into Pinterest Performance+, turning Pinterest into a full funnel search, social and CTV platform performance solution and opening access to larger and incremental budget pools.” William Ready on the earnings call · Aug 11, 2026 · source
In the news
- Pinterest launches optimisation tool for the festive season Performance Marketing World · paywall · Sep 28, 2026 · platforms & adtech