SpendscapeCompanies · marketing services
Quad
Sell sideQUAD
Quad brought in $2.42B of revenue in fiscal 2025, growing -4% a year over five years at a 4% operating margin.
$2.42Brevenue, FY2025
-4%growth a year, 5 years
4%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“By filtering target characteristics and passions from our data stack, we optimize mailing list to increase response rates and achieve a greater ROI for our clients' initiatives.”J. Joel Quadracci · 2025 Q2 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
AI in marketing 13× since 2023Measurement 12× since 2019Creative campaigns 11× since 2019Retail media 9× since 2023Experiential & events 4× since 2022Paid social 3× since 2019CRM, loyalty & first-party data 3× since 2019Programmatic & display 2× since 2026SEO & AI search 1× since 2026Connected TV & streaming 1× since 2026
- AI in marketing · Measurement · SEO & AI search “By monitoring metrics like AI citation rate, depth and engagement quality, the system helps clients understand if AI LLMs are surfacing their brand content, whether those appearances are driving site traffic and which platforms are delivering the strongest results, allowing them…” J. Joel Quadracci on the earnings call · Apr 30, 2026 · source
- Creative campaigns “Campaigns incorporated premarket testing, audience modeling, creative optimization and response analysis with insights continuously applied to improve performance over time.” J. Joel Quadracci on the earnings call · Apr 30, 2026 · source
- Retail media “We provide an update on In-Store Connect by Quad, our omni-channel retail media network, which generates direct consumer connections for retailers and brands in brick-and-mortar stores where approximately 80% of all retail sales still occur.” Joel Quadracci on the earnings call · Apr 28, 2026 · source
- Experiential & events “We continue to build momentum as a marketing experience or MX company with a distinctive suite of solutions that seamlessly integrates creative production and media across digital and physical channels as shown on Slide 3.” Joel Quadracci on the earnings call · Apr 28, 2026 · source
- Paid social “The spot entitled This Me has garnered strong results, receiving over 1.8 million YouTube views and 5.8 million Instagram reel views in under 2 months.” J. Joel Quadracci on the earnings call · Apr 28, 2026 · source