Companies · performance marketing
Angi
Sell sideANGI
Angi brought in $1.03B of revenue in fiscal 2025, growing -7% a year over five years at a 6% operating margin.
$1.03Brevenue, FY2025
-7%growth a year, 5 years
6%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“We have the most powerful customer acquisition engine there is in the industry.”Jeffrey Kip · 2026 Q1 · transcript
“And so we pulled back our marketing spend to sort of make sure we would do all that.”Andrew Russakoff · 2025 Q4 · transcript
“So first on the brand spend, if you put into the context of what this company has spent, on offline marketing over its history, we're really now just going to be, in 2026, returning to 2024 levels.”management · 2025 Q4 · transcript
“And we are leaning in now with all the positive trends in the customer experience.”Andrew Russakoff · 2025 Q4 · transcript
“So what we're seeing is we're transferring the brand equity from Angie's List over to Angi, in terms of how we measure unaided awareness in terms of how we measure aided awareness much, much faster than we thought.”Oisin Hanrahan · 2021 Q2 · transcript
“When we think about the top 25, that's like direct-sold through relationships, premium advertising, and premium pricing.”Joey Levin · 2021 Q1 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
Affiliate & lead gen 16× since 2019Programmatic & display 10× since 2019Paid search 7× since 2019SEO & AI search 1× since 2026Influencers & creators 1× since 2021Linear TV 1× since 2019Measurement 1× since 2019
- Affiliate & lead gen “Pursuant to third-party affiliate agreements, third parties agree to advertise and promote our various products and services (and those of our various Pros) on their platforms.” 10-K · Feb 20, 2026 · source
- Programmatic & display · Paid search “We market our various products and services to consumers primarily through digital marketing (primarily paid and free search engine marketing, display advertising, social media and third-party affiliate agreements), as well as through traditional offline marketing (national…” 10-K · Feb 20, 2026 · source
- SEO & AI search “And that's how we've been able to continue to we've been able to grow our proprietary revenue 17% overall this past year, and now notwithstanding that we've had kind of a piece of it, which was this SEO headwind. Working against us.” Andrew Russakoff on the earnings call · Feb 11, 2026 · source
- Influencers & creators “And I think that there are similar trends that we can point to around beauty, for example, and people taking control their beauty and the slicing beauty into more narrower and narrower products to serve different customers, I think is something that that we benefit from in terms…” Joey Levin on the earnings call · Aug 5, 2021 · source
- Linear TV · Measurement “I mean if you -- it's just an illustration of that branded traffic or traffic that's coming in response to TV might convert 25x higher than a do-it-yourself content article.” William Ridenour on the earnings call · May 9, 2019 · source